Design

Rado differs from some of the more traditional Swiss watchmakers in that it often uses unconventional high tech materials and designs. Rado has pioneered the use of a number materials unique to watchmaking, e.g. hardmetal(tungsten- and titanium-carbide), ceramics, lanthanum andsapphire crystal. In 2004 the V10K was introduced; a watch with a coating of high tech diamond. The V10K is the hardest watch on earth.
Other than the material, newer Rado watches also look very different from those from most other makers. Market reaction to this is generally mixed, with some preferring the look of the more traditional makers, and others appreciating the more distinct Rado look. During the years, the different models of Rado have received more than 20 international design awards, varying from the Red Dot Award to the If design Award.