History

Formed in 1917 as Schlup & Co., Rado initially produced watch movements only. In 1957 the company launched its first collection of watches under the Rado brand. In 1962 the Rado Diastar, the world's first scratch-proof watch, was launched. It has been in production ever since, now sold as DiaStar The Original.
In 1983 Rado became part of the SMH group which was renamed in 1998 as the Swatch Group.